Excerpt from the article "Armenian Week - Tuesday - Yerevan streetstyle" written on the blog "Charme und Melone":
The fusion of modern trends and traditional fabrics, together with old Armenian symbols are important to the Armenian people and make this fashion so unique. The Ethnic streetstyle fashion is nowhere as authentic as in Hayastan (Armenia).
Anyone interested in the Armenian fashion development, can't get past Kevork Shadoyan, Eve Tangian, Kivera Naynomis and Emin Bolbolian from the fashion brand SINOIAN.
These four designers could not be more different and all have one thing in common. They are modern and yet guided and inspired by their ethnic origin. For an Armenian, this is no longer a contradiction.
The full article can be read here: charme-und-melone.blogspot.de (German)